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dale! - Virtual Wallet & Digital Bank

#userexperience

#userinterface

#designsystem

Role

UI Designer Senior - DS

Project start date

2019

Background

dale!” is a groundbreaking virtual wallet developed by Grupo Aval, designed to revolutionize the way users manage their finances. In a rapidly evolving digital landscape, the need for a secure and user-friendly financial management tool has never been greater. “dale!” was conceived to simplify everyday financial tasks, allowing users to effortlessly handle their money through a single, intuitive platform. This approach is particularly relevant for unbanked individuals and businesses, who often face challenges in accessing traditional financial services.

The app provides a comprehensive suite of features, including money management, payment processing, transfers, and savings tools, all aimed at enhancing the user experience. With its modern design and user-centric approach, “dale!” empowers individuals to take control of their finances. Personalized notifications keep users informed and engaged, fostering a proactive approach to financial management. By combining security and ease of use, “dale!” stands out as a reliable solution for those looking to optimize their financial activities in the digital age, providing access to services that were previously out of reach.

Overnights is an innovative travel platform that redefines accommodation booking by offering access to a global marketplace. Travelers can explore a wide range of options—from affordable stays to luxury experiences—tailored to fit different needs and budgets. The platform’s unique marketplace model ensures significantly lower prices compared to traditional booking platforms, empowering users to travel smarter and save more.

Designed with simplicity and convenience in mind, Overnights serves as a one-stop solution for booking accommodations and related services. Its user-friendly interface streamlines the entire process, making it easy to plan, book, and manage stays from a single app. Whether traveling for leisure or business, Overnights ensures a seamless experience, helping users focus on enjoying their journey.

Problem

Access to financial services remains a significant challenge for unbanked individuals and businesses, who struggle to manage their finances effectively due to the lack of secure, user-friendly tools. Traditional financial systems often present barriers such as high costs, complexity, and limited accessibility, leaving many without practical solutions for their everyday financial needs.

Objectives

Simplify Everyday Financial Tasks

Provide a secure, intuitive platform that simplifies essential activities like transfers, payments, and savings, making financial management effortless.

Expand Financial Access

Bridge the gap for unbanked individuals and businesses, offering tools that address their unique challenges and make financial services accessible.

Enhance User Experience

Deliver a modern design paired with personalized notifications to promote proactive financial habits and improve user engagement.

Combine Security and Usability

Build trust through robust security while ensuring ease of use, establishing dale! as a reliable solution for digital financial management.

Design Solutions

Transforming Dale! into an app represented a significant challenge for me, especially considering its previous iterations with names like K-7, Kashi, and Gou!. Redefining the application's identity involved not just a name change but also a complete overhaul of the user interface (UI) to provide a more cohesive and engaging experience. This process required careful planning and execution to ensure that the new design reflected the brand's vision and values.

Alongside my UX partner, tackling the UI design posed its own set of challenges. We needed to harmonize our approaches and ensure that both user experience and interface design were seamlessly integrated. Additionally, aligning all the teams involved in building the app, particularly in a cell-based or cross-functional team environment, added another layer of complexity. I focused on fostering collaboration among designers, developers, and other stakeholders, which was crucial to create a product that met both user and business expectations. I implemented joint working sessions, allowing each team to contribute their perspectives and experiences, which facilitated the development of a cohesive app. Through this collaborative approach, I successfully overcame these challenges and transformed Dale! into a platform that not only meets user needs but also sets a new standard for UI management.

My Seamless Handoff for Development

As part of the transformation of dale!, I was involved in the handoff process, which included delivering a preliminary design system to the new Dale! team. Since my team and I had been gathering all the requirements from ADL, we operated as a loan resource for Dale!, ensuring that we aligned the design vision with the project's needs.

This handoff was crucial to provide the new team with a solid foundation to build upon. I prepared comprehensive documentation detailing the design system, including components, styles, and guidelines to ensure consistency in future development. Following the delivery, I conducted training sessions for the new design team, guiding them through the design system and its application. This not only helped them understand the rationale behind design decisions but also empowered them to maintain and evolve the UI effectively. By facilitating this transition, I ensured that the new Dale! team was well-equipped to continue the project, fostering a seamless integration of our work into their ongoing efforts.